Consumer characteristics as drivers of online information searches
Isabelle Gallant and Manon Arcand
| Year of publication: |
2017
|
|---|---|
| Authors: | Gallant, Isabelle ; Arcand, Manon |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 1, p. 56-74
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| Subject: | Online consumer behaviour | Multi-channel measurement | Decision-making | Quantitative research | Word-of-mouth marketing | Consumer behaviour internet | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-11-2014-0071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699246