Consumer co-creation and new product development : a case study in the food industry
Raffaele Filieri
| Year of publication: |
2013
|
|---|---|
| Authors: | Filieri, Raffaele |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 1, p. 40-53
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Ernährungsindustrie | Food industry | Produktentwicklung | New product development | Open Innovation | Open innovation | Kundenintegration | Customer integration | IT-gestütztes Marketing | Computer-assisted marketing | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722462