Consumer co-creation and situated creativity
Year of publication: |
2011
|
---|---|
Authors: | Potts, Jason ; Hartley, John ; Banks, John ; Burgess, Jean ; Cobcroft, Rachel |
Published in: |
Managing situated creativity in cultural industries. - London [u.a.] : Routledge, ISBN 978-0-415-61355-2. - 2011, p. 3-18
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kreativität | Creativity | Social Web | Social web | Digitale Güter | Digital goods |
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