Consumer cognition and pricing in the nines in oligopolistic markets
Year of publication: |
2006
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Authors: | Basu, Kaushik |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 15.2006, 1, p. 125-141
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Subject: | Preismanagement | Pricing strategy | Oligopol | Oligopoly | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Theorie | Theory |
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