Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
Year of publication: |
2008
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Authors: | Kwak, Hyokjin ; Zinkhan, George ; Pan, Yue ; Andras, Trina |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 20.2008, 3-4, p. 55-68
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