Consumer complaint channel choice in online and offline purchases
Year of publication: |
2012
|
---|---|
Authors: | Lee, Seul ; Cude, Brenda J. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 36.2012, 1, p. 90-96
|
Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beschwerdemanagement | Complaint management | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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