Consumer confusion and front of pack (FoP) nutritional labels
Year of publication: |
2015
|
---|---|
Authors: | Leek, Sheena ; Szmigin, Isabelle ; Baker, Emily |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 1, p. 49-61
|
Subject: | Confusion | Ambiguity | Overload | Similarity | FoP labelling | Think-aloud interviews | Konsumentenverhalten | Consumer behaviour | Japan | Warenkennzeichnung | Product labelling |
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