Consumer confusion and negative eWOM in the e-hospitality marketplace : the moderated moderation model of gender and technology self-efficacy
Year of publication: |
2024
|
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Authors: | Sharma, Anuradha ; Pandher, Jagwinder Singh ; Prakash, Gyan |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2161-2182
|
Subject: | Consumer confusion | Gender | Ineffective marketplace stimulus | Negative eWOM | Technology self-efficacy | Konsumentenverhalten | Consumer behaviour | Geschlecht | Virales Marketing | Viral marketing |
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