Consumer Confusion im Handel : ein umweltpsychologisches Erklärungsmodell
vorgelegt von Markus Paul Schweizer
| Year of publication: |
2004
|
|---|---|
| Authors: | Schweizer, Markus |
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Firmenimage | Corporate reputation | Schätzung | Estimation | Theorie | Theory | Schweiz | Switzerland | Kognition | Cognition | Emotion | Handel | Verbraucherverhalten | Vertrauen | Ökologische Psychologie | Produktdifferenzierung | Lebensmitteleinzelhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 381 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2004 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002388656