Consumer confusion over the profusion of eco-labels : lessons from a double differentiation model
Year of publication: |
2014
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Authors: | Brécard, Dorothée |
Published in: |
Resource and energy economics. - Amsterdam [u.a.] : Elsevier, ISSN 0928-7655, ZDB-ID 1153616-0. - Vol. 37.2014, p. 64-84
|
Subject: | Eco-label | Environmental quality | Green consumer | Product differentiation | Umweltzeichen | Produktdifferenzierung | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Theorie | Theory | Umweltbewusstsein | Environmental consciousness | Duopol | Duopoly |
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