Consumer confusion proneness : scale development, validation, and application
Gianfranco Walsh; Thorsten Hennig-Thurau; Vincent-Wayne Mitchell
| Year of publication: |
2007
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|---|---|
| Authors: | Walsh, Gianfranco ; Hennig-Thurau, Thorsten ; Mitchell, Vincent-Wayne |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 7/8, p. 697-721
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| Subject: | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value | Rationalität | Rationality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003558912