Consumer Contamination : How Consumers React to Products Touched by Others

Although consumers like to touch products while shopping, the authors propose a theory of consumer contamination, positing that consumers evaluate products previously touched by other shoppers less favorably. The authors test the theory by manipulating cues that increase the salience that consumer contact has occurred. Furthermore, the authors investigate the role of disgust as the underlying mechanism of the theory

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Year of publication:	2013
Authors:	Argo, Jennifer ; Dahl, Darren W. ; Morales, Andrea
Publisher:	[S.l.] : SSRN
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource (1 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Marketing, Vol. 70, No. 2, pp. 81-94 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2005 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014157707