Consumer culture and purchase behaviors : analyses of anticipated regret, variety-seeking and quality-consciousness in Germany and Iran
Year of publication: |
2014
|
---|---|
Authors: | Bathaee, Atieh |
Subject: | Iran | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Kaufverhalten |
Description of contents: |
Konsumentenkultur, Anticipated regret, Variety-seeking, Quality-consciousness, Deutschland, Iran, Consumer culture, anticipated-regret, variety-seeking, quality-consciousness, cross-cultural study
|
Extent: | Online-Ressource (PDF-Datei: 191 S., 2362 KB) graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Greifswald, Univ., Diss., 2014 |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Consumers' attitudes toward Cause-Related marketing : a comparison between Iran and Germany
Heidarian, Elham, (2019)
-
Schmalen, Helmut, (1996)
-
Righetti, Claudio, (1997)
- More ...
-
Bathaee, Atieh, (2011)
-
Bathaee, Atieh, (2011)
-
Consumer culture at individual level : proposing a two-stepped model, comparing Iran and Germany
Bathaee, Atieh, (2014)
- More ...