Consumer culture and the culture of poverty : implications for marketing theory and practice
Ronald Paul Hill
| Year of publication: |
2008
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|---|---|
| Authors: | Hill, Ronald Paul |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 141-161
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| Subject: | Kultursoziologie | Cultural sociology | Konsumentenverhalten | Consumer behaviour | Armut | Poverty | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 2 (2002), 3, pp. 273 - 293 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611239