Consumer data analysis and its managerial application for the grocery industry
Year of publication: |
2011
|
---|---|
Authors: | Yeh, Robert S. ; Plante, Robert D. ; Agrawal, Deepak |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 1, p. 96-113
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing | Lebensmittelhandel | Food trade |
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