Consumer decision-making for functional foods : insights from a qualitative study
Year of publication: |
2017
|
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Authors: | Anninou, Ioanna ; Foxall, Gordon R. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 552-565
|
Subject: | Attitudes | Consumer decision-making | Exploratory study | Functional foods | Perceived efficacy | Konsumentenverhalten | Consumer behaviour | Japan | Funktionelle Lebensmittel | Functional food | Entscheidung | Decision |
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