Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids - "Winning on both fronts" -- Interactive decision aids enable online shoppers to make better purchase decisions with less effort
| Year of publication: |
2000
|
|---|---|
| Authors: | Häubl, Gerald ; Trifts, Valerie |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 1, p. 4-21
|