Consumer decision making regarding a "green" everyday product
Year of publication: |
2012
|
---|---|
Authors: | Thøgersen, John ; Jørgensen, Anne-Katrine ; Sandager, Sara |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 187-197
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Marketingmanagement | Marketing management | Ökologische Verpackung | Green packaging | Konsumentenverhalten | Consumer behaviour | Lebensmittelverpackung | Food packaging | Marktforschung | Market research | Dänemark | Denmark |
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