Consumer decisionmaking: insights from behavioral economics

The increased complexity of the financial markets has made it difficult for consumers to choose products that best serve their interests. Behavioral economists explore consumers' psychological process in making decisions, such as immediate gratification, overconfidence, inertia or a lack of cognitive ability to understand the costs and benefits of financial services.

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Year of publication:	2010
Authors:	Di, Wenhua ; Murdoch, Jim
Published in:	Banking and Community Perspectives. - Federal Reserve Bank of Dallas. - 2010, 3
Publisher:	Federal Reserve Bank of Dallas
Subject:	Financial literacy \| Consumer behavior

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009320688