Consumer Deliberation and Product Line Design
| Year of publication: |
2012
|
|---|---|
| Authors: | Guo, Liang ; Zhang, Juanjuan |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 6, p. 995-1007
|