Consumer desire for personalisation of products and services : cultural antecedents and consequences for customer evaluations
Year of publication: |
2019
|
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Authors: | Torrico, Boris Herbas ; Frank, Björn |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 30.2019, 4, p. 355-369
|
Subject: | culture | customer satisfaction | customisation | distinctiveness | emotion | perceived quality | personalisation | utilitarian benefits | Emotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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