Consumer differences in motivated consumer innovativeness and global identity
Year of publication: |
2022
|
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Authors: | Tanrikulu, Ceyda |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2022, 1, p. 134-152
|
Subject: | gender | generation cohort | global identity | global marketing | motivated consumer innovativeness | sustainability | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Persönlichkeitspsychologie | Personality psychology | Internationales Marketing | International marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2022.1-10 [DOI] hdl:11159/7253 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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