Consumer durables : differentiation strategy and consumer response in relation to real and apparent risk
Year of publication: |
1972
|
---|---|
Authors: | Wood, D. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 6.1972/73, 4, p. 249-256
|
Subject: | Verbrauchsgüter |
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