Consumer education programs for mature consumers
Year of publication: |
2000
|
---|---|
Authors: | Ben Oumlil, A. ; Williams, Alvin J. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 14.2000, 3, p. 232-243
|
Publisher: |
MCB UP Ltd |
Subject: | Older consumers | Consumer behaviour | Services marketing | Retailing | United States |
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