Consumer electronics acceptance based on innovation attributes and switching costs : the case of e-book readers
Lan-Ying Huang; Ying-Jiun Hsieh
| Year of publication: |
2012
|
|---|---|
| Authors: | Huang, Lan-ying ; Hsieh, Ying-jiun |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 218-228
|
| Subject: | Consumer electronics | E-books | E-book readers | Empirical research | Marketing | Switching costs | Technology acceptance | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Elektronische Publikation | Electronic publishing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730248