Consumer emotional experience research on online clothing tactile attributes : evidence from physiological polygraph
Year of publication: |
2023
|
---|---|
Authors: | Mo, Xiaohong ; Luh, Ding-Bang |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 4, p. 648-664
|
Subject: | Emotional experience | Experience product | Online clothing | Physiological polygraph | Tactile attribute | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Bekleidung | Clothing |
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