Consumer engagement with self-expressive brands: brand love and WOM outcomes
Year of publication: |
2014
|
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Authors: | Wallace, Elaine ; Buil, Isabel ; De Chernatony, Leslie |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 1, p. 33-42
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Subject: | Facebook | Advocacy | Brand engaement | Brand love | Self-expressive brands | Word of mouth (WOM) | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Emotion |
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