Consumer entitlement inventory : a scale extension and application to the Vietnamese retail context
Year of publication: |
2021
|
---|---|
Authors: | Si Van Nguyen ; Vo Minh |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 12.2021, 2, p. 478-502
|
Subject: | Consumer entitlement | social exchange theory | willingness to boycott | Confucian culture | extended CEI | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vietnam | Viet Nam | Konfuzianismus | Confucianism |
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