Consumer environmental awareness and channel coordination with two substitutable products
Year of publication: |
2015
|
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Authors: | Zhang, Linghong ; Wang, Jingguo ; You, Jianxin |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 241.2015, 1 (16.2.), p. 63-73
|
Subject: | Supply chain management | Newsvendor | Consumer environmental awareness | Environmental product | Return contract | Lieferkette | Supply chain | Umweltbewusstsein | Environmental consciousness | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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