Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market
| Year of publication: |
2011
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|---|---|
| Authors: | Hamelin, Nicolas ; Ellouzi, Meriam ; Canterbury, Andrew |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 24.2011, 3 (1.7.), p. 228-245
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