Consumer ethnocentrism and lifestyle orientations in an emerging market economy
Year of publication: |
1998
|
---|---|
Authors: | Kaynak, Erdener |
Other Persons: | Kara, Ali (contributor) |
Published in: |
Challenges and solutions for international marketing management. - Wiesbaden : Gabler. - 1998, p. 53-72
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wirtschaftskultur | Economic culture | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Aserbaidschan | Azerbaijan |
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