Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics
Year of publication: |
2023
|
---|---|
Authors: | Ramadania, Ramadania ; Suh, Jaebeom ; Rosyadi, Rosyadi ; Purmono, Bintoro Bagus ; Rahmawati, Rahmawati |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 2, p. 1-15
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | brand credibility | Consumer ethnocentrism | cultural sensitivity | domestic brand | purchase intention |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2229551 [DOI] 188475581X [GVK] RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2229551 [RePEc] |
Classification: | D70 - Analysis of Collective Decision-Making. General ; Z13 - Social Norms and Social Capital |
Source: |
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