Type of publication: Article
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal
Language: English
Other identifiers:
10.1016/j.iedeen.2019.04.002 [DOI]
hdl:10419/205776 [Handle]
Classification: M31 - Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012016598