Consumer evaluation of brand extension : the Nigerian perspective
Omotayo Oyeniyi
| Year of publication: |
2010
|
|---|---|
| Authors: | Oyeniyi, Omotayo |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 5.2010, 1, p. 51-68
|
| Subject: | Consumer evaluation | brand extension | brand reputation | Konsumentenverhalten | Consumer behaviour | Nigeria | Markentransfer | Brand extension | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987957