Consumer evaluations of brand extensions
Year of publication: |
2009
|
---|---|
Authors: | Aaker, David A. ; Keller, Kevin Lane |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 175-202
|
Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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