Consumer Evaluations of Multiple versus Single Price Change.
| Year of publication: |
1993
|
|---|---|
| Authors: | Mazumdar, Tridib ; Jun, Sung Youl |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 20.1993, 3, p. 441-50
|
| Publisher: |
University of Chicago Press |