Consumer evaluations of sales promotion: the effect on brand choice
| Year of publication: |
2005
|
|---|---|
| Authors: | Alvarez, Begoña Alvarez ; Casielles, Rodolfo Vázquez |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 1, p. 54-70
|