Consumer evaluations of store brands: effects of store image and product attributes
Year of publication: |
2003
|
---|---|
Authors: | Semeijn, Janjaap ; Riel, Allard C.R. van ; Ambrosini, Ana Beatriz |
Institutions: | Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization |
Subject: | marketing |
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