Consumer experience and the valued elements in the three phases of purchase of a cultural event
Year of publication: |
2019
|
---|---|
Authors: | Jesus, Cátia Mendes de ; Alves, Helena |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 16.2019, 2/4, p. 173-194
|
Subject: | Consumer experience | Elements/attributes of the experience | Purchase phases | Consumer | Event |
Description of contents: | Description [doi.org] |
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