Consumer experience quality : a review and extension of the sport management literature
Year of publication: |
November 2017
|
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Authors: | Yoshida, Masayuki |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 20.2017, 5, p. 427-442
|
Subject: | Consumer experience | Customer experience | Consumer experience quality | Brand experience | Service quality | Sport consumer behavior | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Event-Marketing | Event marketing | Markenführung | Brand management |
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