Consumer fairness concerns and dynamic pricing in a channel
Year of publication: |
2023
|
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Authors: | Diao, Wen ; Harutyunyan, Mushegh ; Jiang, Baojun |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 3, p. 569-588
|
Subject: | dynamic pricing | channel | fairness | behavioral economics | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Verhaltensökonomik | Behavioral economics |
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