Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Elisabeth Robinot, Harold Boeck, and Léo Trespeuch
| Year of publication: |
2023
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| Authors: | Robinot, Elisabeth ; Boeck, Harold ; Trespeuch, Léo |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 2, p. 157-181
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| Subject: | celebrity generated ads | consumer generated ads | Participation | social media | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Generationengerechtigkeit | Intergenerational equity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2143982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483020