Consumer goods : from mass consumption to servitization
Year of publication: |
2023
|
---|---|
Authors: | Monroy-Osorio, Juan Carlos ; Opazo-Basáez, Marco ; Vendrell-Herrero, Ferran |
Published in: |
Handbook of industrial development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80037-909-1. - 2023, p. 232-247
|
Subject: | Servitization | Consumer goods | Price discrimination | Operations strategies | Industrial development | Industrial policies |
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