Consumer Goods Subscriptions : How to Win in Retail in the 21st Century

Severin Bischof, Thomas Rudolph

Frontmatter -- Contents -- Preface -- 1 Introduction -- 2 Four basic types of subscriptions -- 3 Customer behavior and subscription types -- 4 Recommendations for developing subscription services -- 5 Case studies: Prime examples of the international subscription industry -- 6 Outlook -- Key takeaways -- About the authors -- References -- List of figures -- Glossary -- Index

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Year of publication:	[2021]
Authors:	Bischof, Severin ; Rudolph, Thomas
Publisher:	[2021]: Berlin : De Gruyter
Description of contents:	Description [degruyter.com]

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Extent:	1 Online-Ressource (VII, 66 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Mode of access: Internet via World Wide Web In English
ISBN:	978-3-11-073019-7 ; 978-3-11-073026-5 ; 978-3-11-073511-6
Other identifiers:	10.1515/9783110730197 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014550573