Consumer heterogeneity in the longer-term effects of price promotions
Year of publication: |
2005
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Authors: | Lim, Jooseop ; Currim, Imran S. ; Andrews, Rick L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 4, p. 441-458
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