Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Hope Jensen Schau; Mary C. Gilly; Mary Wolfinbarger
| Year of publication: |
2009
|
|---|---|
| Authors: | Schau, Hope Jensen ; Gilly, Mary C. ; Celsi, Mary Wolfinbarger |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 2, p. 255-276
|
| Subject: | Rentner | Pensioners | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | USA | United States |
| Extent: | Ill., graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880190