Consumer impetuosity in m-commerce : designing scale to measure the shopping behavior
Natasha Patricia Bojorges Moctezuma (EGADE Business School, Tecnologico de Monterrey, Mexico)
Year of publication: |
[2017]
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Authors: | Bojorges Moctezuma, Natasha Patricia |
Published in: |
Business analytics and cyber security management in organizations. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0902-8. - 2017, p. 84-105
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Subject: | Mobile Business | Mobile business | Einkaufsverhalten | Shopping behaviour | Messung | Measurement | Kaufentscheidung | Purchase decision | Persönlichkeitsmerkmal | Personality trait |
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