Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising
Year of publication: |
1994
|
---|---|
Authors: | Butler, Daniel D. ; Abernethy, Avery M. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 8.1994, 2, p. 46-56
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising effectiveness | Consumer attitudes | Product information | Professional service firms | Yellow Pages | USA |
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