Consumer informedness : A key driver of differentiation
Year of publication: |
2021
|
---|---|
Authors: | Pazgal, Amit ; Soberman, David ; Thomadsen, Raphael |
Published in: |
Journal of Economics & Management Strategy. - Wiley, ISSN 1530-9134, ZDB-ID 1481233-2. - Vol. 31.2021, 2 (23.11.), p. 356-368
|
Publisher: |
Wiley |
Saved in:
Online Resource
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