Consumer insights through retail analytics
Farrah Zeba, Musarrat Shaheen
| Year of publication: |
2022
|
|---|---|
| Authors: | Zeba, Farrah ; Shaheen, Musarrat |
| Published in: |
Artificial intelligence and machine learning in business management : concepts, challenges, and case studies. - Boca Raton : CRC Press, ISBN 978-0-367-64555-7. - 2022, p. 15-27
|
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Data Analytics | Data analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003125129-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014382069